The-pitch-wiki cor 07
The COR philosophy: The minority has become the majority in many states. By using their 'Total Market Mining' process to dig deeper into the cultural similarities and differences among this new mainstream market, COR creates ad campaigns with a deeper understanding of the total target audience. Their key strength is their ability to blend award-winning creative with a deep understanding of today's multicultural audience. By combining their experience on general market accounts like Suzuki, Disney, Moet-Hennessey and Bally Fitness with their multicultural expertise on clients including Honda, Jack in the Box, Allstate and Georgia-Pacific, COR does a more effective job of reaching out to the new mainstream."[1]


Season 2Edit